Marketing Expert Witnesses

This highly-qualified expert has over 20 years of experience in economics and marketing. He earned his BBA in business administration, his MS in economics, and his PhD in economics, all from the University of Texas at Austin. He then served as an instructor and lecturer of economics at the same institution and later as a lecturer of industrial engineering and management at Israel Institute of Technology, as a research fellow at Harvard Business School, and as an assistant and associate professor of management at the University of Texas at Dallas. He is a recognized expert in his field with over 80 journal publications, 6 chapter articles, and a number of awards. He is a member of the American Economic Association, the Economic Science Association, and the American Marketing Association, among others. This expert currently splits his time between Texas and Canada where he serves as a professor of management at a prominent university in Quebec.

This HVAC expert has more than 35 years in the HVAC and energy industry. He has extensive experience managing individual retail locations, as well as service as a regional manager with 300-400 employees. He specializes in providing training, sales, and marketing services to the HVAC, propane, and heating oil industry. He has developed and implemented marketing programs to increase customer bases and turnaround losses in the HVAC industry. He has experience establishing marketing and operational direction to HVAC, propane, and heating oil companies.

This expert has been practicing advanced business analytics for over 20 years. He holds a Ph.D. in Business and has extensive industry experience in quantitative risk assessment and marketing analytics. He has been published in refereed journals such as the "Journal of Database Marketing", "Risk Management Journal" and "Marketing Intelligence and Planning", while he has presented on predictive analytics at conferences hosted by the Risk and Insurance Management Society, Global Risk Forum and International Business Research Conference among others. Included in this expert's core competencies are insurance claim analysis, shareholder litigation (SCA) modeling and analysis, exploratory data and text mining, "big data" manipulation and analysis, and multisource analytics and data amalgamation. Currently the Founder and Principal of his own predictive analytics and data mining consulting firm, he is also an Associate Professor of the Practice of Administrative Sciences at a major university, where he serves as the Director of the MS Program in Risk Management. This expert has authored three books on database analytics and risk assessment, as well as many white papers for various industries.

This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving internet marketing, and has developed his own publishing company focused on online business and marketing. He is the former Founder & CEO of a major corporation and is currently the Vice-President of Business & Corporate Development of major internet company and is a Principal Consultant for a private consulting group.

This expert has more than 20 years of experience as a retail executive (Senior VP, Executive VP, Merchandise VP, and President) with Macy's, Bloomingdales, the U.S. division of a major dutch retailer Steinbach, and more. He has also spent 18 years as a financial advisor, equity analyst, and investment banker. He earned a BS in Retail Management/Marketing from Drexel University and has authored multiple publications in the retail finance space.

This expert has received his Ph.D. from University of California, Berkeley, and has over 17 years of experience in the field of SEO and online media. He has done custom corporate training for organizations and corporations, and has taught SEO training at AcademyX and Stanford School of Continuing Studies. He is the founder of two websites, one that develops SEO courses and the other that focuses on embedded systems. He has also self-published several books on SEO's, and has worked with many other marketing tools as well.

This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the principles of audience segmentation, marketing effectiveness measurement, and concepts like lifetime value and a/b testing. He then moved on to serve as the Director of Analytics at Data Logix Inc, where he led audience modeling, digital campaign effectiveness measurement, and digital platform reporting. Their products included syndicated audience segments, on/offline measurement solutions, and some digital media execution. This expert continued his career at Conversant Inc., a tech firm building individual-level profiles of consumers across web browsers, smart phones, and tablets. At Conversant, he managed three analytic groups -- audience lab, analytic development, and media analytics. Since then, this expert has served as Snr Director of Data Science at a large internet technology and solutions company.

This expert graduated from Colorado State University with a B.S. in Apparel Design & Merchandising, and she has 10+ years of experience in fashion merchandising. She began her career at Freeze CMI and then held increasingly senior merchandising roles at Cole Haan for nearly five years. The expert also served as the Director of Women's Merchandising for Handbags and Small Leather Goods at Kate Spade for a brief period in 2014 before becoming an independent product merchandising, brand positioning, and channel segmentation consultant. She has strong knowledge of women's fashion merchandising, pricing, marketing, and planning.

This talent acquisition expert has more than a decade of recruiting experience and specializes in headhunting marketing and creative professionals. As a Senior Recruiter, she has been the top earning employee of her firm for the past several years.

This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board Level to growing pharmaceutical and biotech firms.

This expert has over 20 years of expertise in the pharmaceutical industry. He holds a Bachelor's degree in Business Management from Georgia Tech and an MBA in Marketing from California Coast University. He has hands on experience in Sales & Marketing, Managed Markets, Distribution, Operations, & Business Development. He has designed & implemented national commercial programs for a variety of drugs.

For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.

This expert has extensive experience with insurance. He gained his MBA from Pennsylvania State University, his PhD from the University of Wisconsin, Madison, and his JD from the University of Minnesota. He served as the deputy commissioner and acting chief counsel for the Pennsylvania Insurance Department. He has also served as an insurance consultant to many corporations, state and local governments and was the chair of the finance, real estate, and law department at California Poly University. Currently he is a professor of insurance at a university in Minnesota and an attorney licensed to practice in Minnesota.

This expert has more than a decade of experience in pharmacy practice and pharmaceutical marketing. He earned his PhD in pharmacy care administration from the University of Georgia following a BS in pharmacy from Ohio Northern University. The expert is certified in pharmacy-based immunization delivery and is a member of numerous professional societies. He previously served as pharmacist for Rite Aid and as an assistant professor of pharmacy administration at the Georgia Campus School of Pharmacy. The expert currently serves as an associate professor of pharmacy administration at a GA medical school.

This highly qualified expert has nearly 35 years of experience in marketing. He received his BBA and MBA from Florida Atlantic University, before earning his PhD at Temple University. Some of the areas he specializes in are: business valuation, consumer fraud, deceptive advertising, deceptive trade practices, economic impact, intellectual property trademark, and trademark infringement. He is highly involved in his field, having authored several publications on the topic of marketing. Throughout his career, he has received numerous awards for his work. His former positions include associate dean of the school of business and public administration and chairman of the marketing department at Florida Atlantic University. Currently, this expert serves as an emeritus professor of marketing at a Florida university.

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on topics in marketing analytics, including various book chapters and articles. Formerly, he has served as a manager of consumer packaged goods for Proctor & Gamble and then Kraft Foods and as the manager of marketing consulting at A.T. Kearney. Additionally, he has held roles as managing director of brand valuation and strategy and media and analytics at Mindshare, Pathway OMG, and Mediavest. Currently, this expert is the principal and founder of a marketing and brand valuation consultancy.

This expert in mattress and sleep product manufacturing has more than 30 years of experience in the field. He earned his BA in political science from Williams College and has completed courses through the MBA program at Babson College and the Harvard University Extension Program. He has served in executive roles for multiple sleep product manufacturers, including as president at Serta, as chairman of the Board at Englander Sleep Products, and as the founder and president of World Sleep Products. He currently serves as a business consultant for numerous US companies.

This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in developing marketing strategies. He has held executive positions with companies in industries ranging from energy to pharmaceuticals and currently serves as the president of two consulting firms with a focus on business consulting and litigation support.

This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling Industry. He has formerly served in various financial roles, as well as the general manager of Cosentino N.A., the national sales manager of Artisan MFG, and the vice president of global business development for Hirsch Glass/Spectrum Quartz. Currently, this expert serves as the president of a product development firm.

This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania and marketing consultant at ZS Associates. This expert is also involved in his field as an author of several peer-reviewed publications and as a speaker at multiple industry conferences throughout his career. He has previously served as a consultant for major companies such as Pepsi and is currently an assistant professor in food marketing at a business school in Pennsylvania.