Marketing Expert Witnesses

Health & Wellness Marketing and Communications Headshot

Health & Wellness Marketing and Communications Expert

This expert specializes in designing and implementing national market-driven campaigns, constructing and managing place-based and social marketing initiatives, and analyzing and transferring data for decision making. She has extensive experience creating culturally sensitive communications, specifically working with multi-ethnic populations, marginalized groups and gender identity based audiences. This expert earned a BA in speech communications from the University of ...

Pharmaceutical Industry Sales and Marketing Headshot

Pharmaceutical Industry Sales and Marketing Expert

This expert has over 15 years of experience in the pharmaceutical industry including sales, operations, marketing, distribution, and project management. This expert earned his BA in business management from Georgia Institute of Technology and later earned his MBA at California Coast University. In addition, this expert is a certified Project Management Professional and is certified in medical sales from the Health Industry Distributors Association. He has held several ...

Marketing, Product Innovation, & Personal Care Brands Headshot

Marketing, Product Innovation, & Personal Care Brands Expert

This highly-qualified expert has 25 years of experience in marketing and product innovation for personal care products, with her work focusing on beauty, consumer products, consumer behavior and product positioning. She earned her AA in merchandise marketing at the Fashion Institute of Design followed by her BA in Business Administration at the University of Phoenix. She began her career as a visual merchandising manager at Macys and P&G Professional before going on to ...

Food Marketing & Consumer Behavior Headshot

Food Marketing & Consumer Behavior Expert

This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania ...

Building Materials, Contracting, and Marketing Headshot

Building Materials, Contracting, and Marketing Expert

This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling ...

Marketing Headshot

Marketing Expert

This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in ...

Branding and Marketing Headshot

Branding and Marketing Expert

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on ...

Marketing Headshot

Marketing Expert

This highly qualified expert has nearly 35 years of experience in marketing. He received his BBA and MBA from Florida Atlantic University, before earning his PhD at Temple University. Some of the areas he specializes in are: business valuation, consumer fraud, deceptive advertising, deceptive trade practices, economic impact, intellectual property trademark, and trademark infringement. He is highly involved in his field, having authored several publications on the topic ...

Pharmacy practice and pharmaceutical & healthcare marketing Headshot

Pharmacy practice and pharmaceutical & healthcare marketing Expert

This expert has more than a decade of experience in pharmacy practice and pharmaceutical marketing. He earned his PhD in pharmacy care administration from the University of Georgia following a BS in pharmacy from Ohio Northern University. The expert is certified in pharmacy-based immunization delivery and is a member of numerous professional societies. He previously served as pharmacist for Rite Aid and as an assistant professor of pharmacy administration at the Georgia ...

Insurance marketing, underwriting, claims Headshot

Insurance marketing, underwriting, claims Expert

This expert has extensive experience with insurance. He gained his MBA from Pennsylvania State University, his PhD from the University of Wisconsin, Madison, and his JD from the University of Minnesota. He served as the deputy commissioner and acting chief counsel for the Pennsylvania Insurance Department. He has also served as an insurance consultant to many corporations, state and local governments and was the chair of the finance, real estate, and law department at ...

Search Engine Optimization (SEO) and Pay Per Click Headshot

Search Engine Optimization (SEO) and Pay Per Click Expert

For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California....

Pharmaceutical Marketing & Commercial Operations Headshot

Pharmaceutical Marketing & Commercial Operations Expert

This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board Level to growing pharmaceutical and biotech firms....

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