Marketing Expert Witnesses

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Marketing expert witnesses practice in a variety of fields, including advertising, public relations, market research, consumer behavior, and brand management. Some of the most common specialties among marketing expert witnesses also include digital marketing, social media marketing, search engine optimization (SEO), content marketing, and email marketing. They have provided opinions on the effects of false advertising claims, trademark infringement, unfair competition, consumer perception, and the effectiveness of marketing strategies.

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Jessie Chase StricchiolaView profile

ID: 19498

Ms. Jessie Chase Stricchiola

Ms. Jessie C. Stricchiola has over 23 years of experience in Digital Marketing, Search Engine Optimization, and Click Validity Analysis. She earned her BA from Smith College. Formerly, this expert served as a Director of Online Marketing at Chase Law Group and as a Click Measurement Consultant at Urchin Software. She has also been a Search Platform Click Validity Consultant at Microsoft...

Marketing and Economics Expert Witness | TexasView profile


Marketing and Economics Expert Witness | Texas

This highly-qualified expert has over 20 years of experience in economics and marketing. He earned his BBA in business administration, his MS in economics, and his PhD in economics, all from the University of Texas at Austin. He then served as an instructor and lecturer of economics at the same institution and later as a lecturer of industrial engineering and management at Israel Institute of...


Eric Thomas Bradlow, PhDView profile

ID: 307332

Prof. Eric Thomas Bradlow, PhD

Professor Eric Thomas Bradlow has 30 years of experience in Applied Statistics and Marketing Research. He earned his BS in Mathematics and Economics from the University of Pennsylvania, and his MA and PhD in Statistics from Harvard University. Currently, this expert is the K.P. Chao Professor of Marketing, Statistics, Education and Economics, the Chair of the Wharton Marketing Department, and the...

HVAC Marketing Expert Witness | MassachusettsView profile


HVAC Marketing Expert Witness | Massachusetts

This HVAC expert has more than 35 years in the HVAC and energy industry. He has extensive experience managing individual retail locations, as well as service as a regional manager with 300-400 employees. He specializes in providing training, sales, and marketing services to the HVAC, propane, and heating oil industry. He has developed and implemented marketing programs to increase customer bases...

Sarah Melissa ButlerView profile

ID: 3277112

Ms. Sarah Melissa Butler

Ms. Sarah Butler has 24 years of experience in Market Research and Statistical Analysis. She earned her BA in History and Sociology from Wellesley College and her MA in Sociology from Temple University. Formerly, this expert served as an Adjunct Professor at Temple University and as a Consultant at Integrated Marketing Associates. Currently, this expert is a Managing Director at National Economic...

Business and Advanced Analytics Expert Witness | Rhode IslandView profile


Business and Advanced Analytics Expert Witness | Rhode Island

This expert has been practicing advanced business analytics for over 20 years. He holds a Ph.D. in Business and has extensive industry experience in quantitative risk assessment and marketing analytics. He has been published in refereed journals such as the "Journal of Database Marketing", "Risk Management Journal" and "Marketing Intelligence and Planning", while he has presented on predictive...

Edward M. StocktonView profile

ID: 6135728

Mr. Edward M. Stockton

Mr. Ted Stockton has 26 years of experience in the field of Applied Econometrics. He earned his BA in Economics from Western Michigan University and his MS in Agricultural and Resource Economics from the University of Arizona. Since 1998, this expert has served as the Vice President of Economics Services at The Fontana Group Inc.

Online Marketing and SEO Expert Witness | ColoradoView profile


Online Marketing and SEO Expert Witness | Colorado

This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving...

Tom FerrariView profile

ID: 65737

Mr. Tom Ferrari

This highly qualified expert has over 30 years of experience in marketing, sales, and distribution. He has an extensive and successful background in building materials, roofing, and capital equipment sales. In addition, he has closed multi-million deals with major retailers and commercial suppliers including Walmart, Home Depot, Lowes, and Sherwin Williams.

Retail Finance and Merchandising Expert Witness | New JerseyView profile


Retail Finance and Merchandising Expert Witness | New Jersey

This expert has more than 20 years of experience as a retail executive (Senior VP, Executive VP, Merchandise VP, and President) with Macy's, Bloomingdales, the U.S. division of a major dutch retailer Steinbach, and more. He has also spent 18 years as a financial advisor, equity analyst, and investment banker. He earned a BS in Retail Management/Marketing from Drexel University and has authored...

Josh WiesmanView profile

ID: 10123

Prof. Josh Wiesman

This expert has been involved with children’s product development for over 17 years, focusing on consumer products and medical devices. He has over 20 patents issued for various products and has generated over $400 million in retail sales through his patents and products. He recently designed a baby lounger with safety in mind, utilizing features aimed at reducing the risk of SIDS. Formerly, he...

Online Marketing and SEO Expert Witness | CaliforniaView profile


Online Marketing and SEO Expert Witness | California

This expert has received his Ph.D. from University of California, Berkeley, and has over 17 years of experience in the field of SEO and online media. He has done custom corporate training for organizations and corporations, and has taught SEO training at AcademyX and Stanford School of Continuing Studies. He is the founder of two websites, one that develops SEO courses and the other that focuses...


Terrance CookView profile

ID: 12026

Mr. Terrance Cook

This highly qualified legal marketing expert has over 15 years of experience in his field. He earned his BS in business administration and marketing from the University of Louisville. He is very active as a member of the Legal Marketing Association and he is the founding member and past president of the Kentucky chapter. Formerly, he has held many roles for multiple law firms including business...

Analytics & Data Science Expert Witness | ColoradoView profile


Analytics & Data Science Expert Witness | Colorado

This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at...

Jill HuseView profile

ID: 16418

Ms. Jill Huse

This highly qualified legal marketing expert earned her BS in communications and public relations from Illinois State University and a MPS in law firm management from George Washington University. She is a very active member of the Legal Marketing Association as the current president-elect and member of the international board of directors. In addition, she served as the past president of the...

Retail Full Price & Outlet Pricing Expert Witness | ColoradoView profile


Retail Full Price & Outlet Pricing Expert Witness | Colorado

This expert graduated from Colorado State University with a B.S. in Apparel Design & Merchandising, and she has 10+ years of experience in fashion merchandising. She began her career at Freeze CMI and then held increasingly senior merchandising roles at Cole Haan for nearly five years. The expert also served as the Director of Women's Merchandising for Handbags and Small Leather Goods at Kate...

Bruce LifkaView profile

ID: 18690

Mr. Bruce Lifka

This expert earned his BS in Economics and Marketing at Fordham University and his MBA with a focus on Marketing at the University of Chicago. Thereafter, he joined Whitehall-Robins Healthcare, leading marketing efforts and account development in the analgesic and cough suppressant categories. He then joined Pharmacia, where he was responsible for marketing major consumer product lines including...

Recruiting Expert Witness | TexasView profile


Recruiting Expert Witness | Texas

This talent acquisition expert has more than a decade of recruiting experience and specializes in headhunting marketing and creative professionals. As a Senior Recruiter, she has been the top earning employee of her firm for the past several years.

Simon Warwick SmithView profile

ID: 18991

Mr. Simon Warwick Smith

This book publicity and marketing expert has over 20 years of experience in the field. He earned his BS from the Australian National University and his MS in Psychology from John F. Kennedy University. Formerly, this expert served as a Business Analyst at International Computers LTD, as a Senior Analyst at Australian Minerals Economics, as a Project Manager at Pacific Bell Directory, as a...

Pharmaceutical Marketing & Commercial Operations Expert Witness | New JerseyView profile


Pharmaceutical Marketing & Commercial Operations Expert Witness | New Jersey

This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board...

Marketing Expert Witness FAQs

What is the role of a marketing expert witness in legal proceedings?

A marketing expert witness provides specialized knowledge and insights on marketing strategies, consumer behavior, branding, and advertising. They can help clarify complex marketing issues in court.

What types of cases typically require a marketing expert witness?

Marketing expert witnesses are often involved in cases related to false advertising, trademark infringement, unfair competition, business valuation, and consumer fraud.

Can a marketing expert witness assist in cases involving digital marketing disputes?

Yes, many marketing experts specialize in digital marketing and can provide valuable insights into SEO practices, social media campaigns, email marketing, and online advertising disputes.

How can a marketing expert witness contribute to my case if it involves market research or consumer behavior?

These experts can analyze market trends, consumer preferences, and buying patterns to provide evidence. They can also assess the validity of surveys or studies presented in court.

Are there subspecialties within the field of marketing that an expert witness might focus on?

Yes, some may specialize in areas like international marketing, e-commerce, public relations, sales management, product development or brand management.

How does Expert Institute select its Marketing expert witnesses?

Expert Institute offers a personalized approach to help you find the highest quality experts. We source actively-practicing professionals who match all your requirements for specialty areas, work experience, litigation history, fee range, certifications, location, and more.

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