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Marketing Expert Witnesses

Marketing and Economics Headshot
E-694346

Marketing and Economics Expert

This highly-qualified expert has over 20 years of experience in economics and marketing. He earned his BBA in business administration, his MS in economics, and his PhD in economics, all from the University of Texas at Austin. He then served as an instructor and lecturer of economics at the same institution and later as a lecturer of industrial engineering and management at Israel Institute of Technology, as a research fellow at Harvard Business School, and as an ...

Specialties:
Marketing and Banking Headshot
E-727725

Marketing and Banking Expert

This highly qualified expert has over 25 years of experience in the strategic marketing industry. She earned her BS in marketing from Providence College before going on to earn her MBA with a concentration in finance from the University of North Carolina-Chapel Hill. She is very active in her field as a member of the Consumer Banking Association, is a member of the board of directors for Wonderfund, and is a member of the marketing committee and chief marketing officer ...

Healthcare Sales and Marketing Headshot
E-353139

Healthcare Sales and Marketing Expert

This highly-qualified expert has extensive experience in healthcare sales and brand management. She earned her BS in nursing from Pacific Union College and is licensed as a registered nurse and as a public health nurse. She is also certified as a six sigma yellow belt and in global marketing and management in turbulent times through the Thunderbird School of Global Management. She formerly spent 15 years as a clinical nurse in various healthcare settings. She then ...

Legal Marketing Headshot
E-433749

Legal Marketing Expert

This highly qualified legal marketing expert earned his BA from the University of Illinois at Urban-Champaign and a JD at Emory University School of Law. He is very active in his field as a member of the Association of Legal Administrators and is a member of the strategic planning task force with the Legal Marketing Association. In addition, he published several books on law firm associate marketing and has won industry awards including the Legal Marketing Association ...

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Health & Wellness Marketing and Communications Headshot
E-531456

Health & Wellness Marketing and Communications Expert

This expert specializes in designing and implementing national market-driven campaigns, constructing and managing place-based and social marketing initiatives, and analyzing and transferring data for decision making. She has extensive experience creating culturally sensitive communications, specifically working with multi-ethnic populations, marginalized groups and gender identity based audiences. This expert earned a BA in speech communications from the University of ...

Pharmaceutical Industry Sales and Marketing Headshot
E-525694

Pharmaceutical Industry Sales and Marketing Expert

This expert has over 15 years of experience in the pharmaceutical industry including sales, operations, marketing, distribution, and project management. This expert earned his BA in business management from Georgia Institute of Technology and later earned his MBA at California Coast University. In addition, this expert is a certified Project Management Professional and is certified in medical sales from the Health Industry Distributors Association. He has held several ...

Marketing, Product Innovation, & Personal Care Brands Headshot
E-605111

Marketing, Product Innovation, & Personal Care Brands Expert

This highly-qualified expert has 25 years of experience in marketing and product innovation for personal care products, with her work focusing on beauty, consumer products, consumer behavior and product positioning. She earned her AA in merchandise marketing at the Fashion Institute of Design followed by her BA in Business Administration at the University of Phoenix. She began her career as a visual merchandising manager at Macys and P&G Professional before going on to ...

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Food Marketing & Consumer Behavior Headshot
E-396760

Food Marketing & Consumer Behavior Expert

This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania ...

Building Materials, Contracting, and Marketing Headshot
E-395413

Building Materials, Contracting, and Marketing Expert

This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling ...

Marketing Headshot
E-222326

Marketing Expert

This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in ...

Mattress Industry Headshot
E-099713

Mattress Industry Expert

This expert in mattress and sleep product manufacturing has more than 30 years of experience in the field. He earned his BA in political science from Williams College and has completed courses through the MBA program at Babson College and the Harvard University Extension Program. He has served in executive roles for multiple sleep product manufacturers, including as president at Serta, as chairman of the Board at Englander Sleep Products, and as the founder and president ...

Branding and Marketing Headshot
E-471523

Branding and Marketing Expert

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on ...

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Marketing Related Blog Posts

JUUL Investors Hit with Shareholder Lawsuit

JUUL Investors Hit with Shareholder Lawsuit

Oct 15 2020
There appears to be no slowing down for litigation surrounding JUUL, the electronic cigarette company named in a flurry of lawsuits in the past few years. Most recently, a derivate shareholder lawsuit was filed against Altria Group, a major investor…
Internet Expert Witness: A Hiring Guide

Internet Expert Witness: A Hiring Guide

Jan 21 2014
As more people interact with the Internet in meaningful ways, the functionality of Internet-related services becomes increasingly complex.  An Internet expert witness helps to inform the trier of fact on an array of matters both online and offline, such as…

Marketing Expert Witness Case Studies

Food And Beverage Giant Accused Of Marketing Fraud

Food And Beverage Giant Accused Of Marketing Fraud

Oct 2 2018
This case involves a class action against a food and beverage giant following the launch of a microwavable food product. The new product was marketed as a healthy, low-calorie dinner alternative. It was later discovered that the product contained high-fat ingredients, unhealthy preservatives,…

Marketing Disciplines

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