This highly-qualified expert has over 20 years of experience in economics and marketing. He earned his BBA in business administration, his MS in economics, and his PhD in economics, all from the University of Texas at Austin. He then served as an instructor and lecturer of economics at the same institution and later as a lecturer of industrial engineering and management at Israel Institute of Technology, as a research fellow at Harvard Business School, and as an ...
This highly qualified expert has over 25 years of experience in the strategic marketing industry. She earned her BS in marketing from Providence College before going on to earn her MBA with a concentration in finance from the University of North Carolina-Chapel Hill. She is very active in her field as a member of the Consumer Banking Association, is a member of the board of directors for Wonderfund, and is a member of the marketing committee and chief marketing officer ...
This highly-qualified expert has extensive experience in healthcare sales and brand management. She earned her BS in nursing from Pacific Union College and is licensed as a registered nurse and as a public health nurse. She is also certified as a six sigma yellow belt and in global marketing and management in turbulent times through the Thunderbird School of Global Management. She formerly spent 15 years as a clinical nurse in various healthcare settings. She then ...
This highly qualified legal marketing expert earned his BA from the University of Illinois at Urban-Champaign and a JD at Emory University School of Law. He is very active in his field as a member of the Association of Legal Administrators and is a member of the strategic planning task force with the Legal Marketing Association. In addition, he published several books on law firm associate marketing and has won industry awards including the Legal Marketing Association ...
This expert specializes in designing and implementing national market-driven campaigns, constructing and managing place-based and social marketing initiatives, and analyzing and transferring data for decision making. She has extensive experience creating culturally sensitive communications, specifically working with multi-ethnic populations, marginalized groups and gender identity based audiences. This expert earned a BA in speech communications from the University of ...
This expert has over 15 years of experience in the pharmaceutical industry including sales, operations, marketing, distribution, and project management. This expert earned his BA in business management from Georgia Institute of Technology and later earned his MBA at California Coast University. In addition, this expert is a certified Project Management Professional and is certified in medical sales from the Health Industry Distributors Association. He has held several ...
This highly-qualified expert has 25 years of experience in marketing and product innovation for personal care products, with her work focusing on beauty, consumer products, consumer behavior and product positioning. She earned her AA in merchandise marketing at the Fashion Institute of Design followed by her BA in Business Administration at the University of Phoenix. She began her career as a visual merchandising manager at Macys and P&G Professional before going on to ...
This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania ...
This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling ...
This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in ...
This expert in mattress and sleep product manufacturing has more than 30 years of experience in the field. He earned his BA in political science from Williams College and has completed courses through the MBA program at Babson College and the Harvard University Extension Program. He has served in executive roles for multiple sleep product manufacturers, including as president at Serta, as chairman of the Board at Englander Sleep Products, and as the founder and president ...
This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on ...
There appears to be no slowing down for litigation surrounding JUUL, the electronic cigarette company named in a flurry of lawsuits in the past few years. Most recently, a derivate shareholder lawsuit was filed against Altria Group, a major investor…
Celebrity ex pro-wrestler Terry Bollea, better known as “Hulk Hogan,” was awarded $140 million from Gawker Media. This was in a lawsuit for “shameful and outrageous invasion of privacy”. This is after the online media company posted a sex tape…
In the last articles: How to Design a Product Warning and How Best to Communicate a Product Warning for The Expert Institute, I listed the major components found in most warnings. I also made several suggestions that should help improve a warning’s conspicuousness…
Case: Emblaze Ltd. v. Apple Inc., No. 5:11–cv–01079–PSG, U.S. District Court, Northern District California; June 25, 2014 Background: Plaintiff Emblaze, Ltd. is a publicly held Israeli corporation with a worldwide business in development and marketing of innovative, high-tech technologies and…
Case: Federal Trade Commission v. BurnLounge, Inc., et al., Nos. 12–55926, 12–56197, 12–56228, Ninth Circuit U.S. Court of Appeals; June 2, 1014 Background: The Federal Trade Commission (FTC) asserted claims of unfair and deceptive practices against multi-level marketing business BurnLounge,…
As more people interact with the Internet in meaningful ways, the functionality of Internet-related services becomes increasingly complex. Â An Internet expert witness helps to inform the trier of fact on an array of matters both online and offline, such as…
Court: United States District Court for the Middle District of Pennsylvania Jurisdiction: Federal Case Name: Sheetz v. Wal-Mart Stores, East, L.P. Citation: 2017 U.S. Dist. LEXIS 193469 The court agrees with the defendant’s argument. The expert is highly qualified in…
Court: United States District Court for the Eastern District of Missouri, Eastern Division Jurisdiction: Federal Case Name: Hain Blueprint, Inc. v. Blueprint Coffee, LLC Citation: 2018 U.S. Dist. LEXIS 201886 Facts The plaintiff, Hain, was a manufacturer, distribution, and marketer…
This case involves a defendant company that designed and manufactured large-scale retail sporting goods, such as goal posts. The plaintiff was a big box retailer that had a long-standing relationship with the defendant as a vendor of its products. The…
This case involves marketing campaigns geared at individuals that were allegedly unsuitable for robotic surgery. The campaigns consisted of marketing through TV infomercials, mass emails, and phone calls. The information in the commercials exaggerated the benefits that were reflected in…
This case involves a commercial dispute regarding the feasibility of an international skin care product entering the United States market. An expert in pharmaceutical marketing with experience in new product launches was sought to review the company’s product and financials…
This case involves a class action against a food and beverage giant following the launch of a microwavable food product. The new product was marketed as a healthy, low-calorie dinner alternative. It was later discovered that the product contained high-fat ingredients, unhealthy preservatives,…
This case involves an international manufacturer of high-powered consumer products that was interested in introducing their product in the US market. The manufacturer’s products were not compliant with ANSI standards and EVAP rules prior to their introduction into the market. Several…
This case involves an online clothing company that made false and misleading claims in its advertising. The company was marketed as a luxury clothing line and used high-pressure sales tactics to draw consumers to purchase. The company had various high-resolution images…
 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously exploded, causing severe facial…