Marketing Expert Witnesses in New York

We’ll help you retain an industry-leading Marketing expert

Marketing expert witnesses practice in a variety of fields, including digital advertising, branding, consumer behavior, and market research. Some of the most common specialties include SEO, PPC, social media marketing, email marketing, and conversion optimization. They can opine on the effects of campaign strategy, budget allocation, targeting, messaging, and competitive positioning on business performance.

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Average Marketing Expert Witnesses Court Fees

$425/hr

Review Fee

$475/hr

Deposition Fee

$500/hr

Court Fee

Marketing Experts in New York

See more Marketing Expert Witnesses
  1. Marketing Expert Witness

    Review Fee
    $400/hr
    Deposition Fee
    $400/hr
    Court Fee
    $500/hr

    This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in developing marketing strategies. He has held executive positions with companies in industries ranging from energy to pharmaceuticals and currently serves as the president of two consulting firms with a focus on business consulting and litigation support.

    President, A litigation support consulting firm in NY

    Bachelor of Science (BS), Indiana University

    New York,

    New York

  1. HVAC Marketing Expert Witness

    Review Fee
    $250/hr
    Deposition Fee
    $250/hr
    Court Fee
    $250/hr

    This HVAC expert has more than 35 years in the HVAC and energy industry. He has extensive experience managing individual retail locations, as well as service as a regional manager with 300-400 employees. He specializes in providing training, sales, and marketing services to the HVAC, propane, and heating oil industry. He has developed and implemented marketing programs to increase customer bases and turnaround losses in the HVAC industry. He has experience establishing marketing and operational direction to HVAC, propane, and heating oil companies.

    Vice President, An HVAC, propane, and heating oil consultancy in MA

    Bachelor of Science (BS), Ithaca College

    Wilbraham,

    Massachusetts

  2. Retail Finance & Merchandising Expert Witness

    Review Fee
    $750/hr
    Deposition Fee
    $750/hr
    Court Fee
    $750/hr

    This expert has more than 20 years of experience as a retail executive (Senior VP, Executive VP, Merchandise VP, and President) with Macy's, Bloomingdales, the U.S. division of a major dutch retailer Steinbach, and more. He has also spent 18 years as a financial advisor, equity analyst, and investment banker. He earned a BS in Retail Management/Marketing from Drexel University and has authored multiple publications in the retail finance space.

    Principal/Co-President, A Retail and Consumer Products Financial Services Firm

    Bachelor of Science (BS), Drexel University

    Essex Fells,

    New Jersey

  3. Pharmaceutical Marketing & Commercial Operations Expert Witness

    Review Fee
    $500/hr

    This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board Level to growing pharmaceutical and biotech firms.

    President, A pharmaceutical and biotechnology consulting firm in NJ

    Bachelor of Science (BS), Baldwin Wallace College

    West New York,

    New Jersey

  4. Branding & Marketing Expert Witness

    Review Fee
    $450/hr
    Deposition Fee
    $450/hr
    Court Fee
    $450/hr

    This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on topics in marketing analytics, including various book chapters and articles. Formerly, he has served as a manager of consumer packaged goods for Proctor & Gamble and then Kraft Foods and as the manager of marketing consulting at A.T. Kearney. Additionally, he has held roles as managing director of brand valuation and strategy and media and analytics at Mindshare, Pathway OMG, and Mediavest. Currently, this expert is the principal and founder of a marketing and brand valuation consultancy.

    Principal and Founder, A marketing and brand valuation consultancy in CT/MN

    Master of Business Administration (MBA), University of Chicago

    Chaska,

    Connecticut

  5. Building Materials, Contracting & Marketing Expert Witness

    Review Fee
    $395/hr
    Deposition Fee
    $455/hr
    Court Fee
    $495/hr

    This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling Industry. He has formerly served in various financial roles, as well as the general manager of Cosentino N.A., the national sales manager of Artisan MFG, and the vice president of global business development for Hirsch Glass/Spectrum Quartz. Currently, this expert serves as the president of a product development firm.

    President, A Product Development Firm

    Master of Business Administration (MBA), Fairleigh Dickinson University

    East Hanover,

    New Jersey

  6. Food Marketing & Consumer Behavior Expert Witness

    Review Fee
    $300/hr
    Deposition Fee
    $300/hr
    Court Fee
    $300/hr

    This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania and marketing consultant at ZS Associates. This expert is also involved in his field as an author of several peer-reviewed publications and as a speaker at multiple industry conferences throughout his career. He has previously served as a consultant for major companies such as Pepsi and is currently an assistant professor in food marketing at a business school in Pennsylvania.

    Assistant Professor, A Business School in PA

    Doctor of Philosophy (PhD), Yale University

    Philadelphia,

    Pennsylvania

  7. Marketing & Banking Expert Witness

    Review Fee
    $350/hr
    Deposition Fee
    $450/hr
    Court Fee
    $475/hr

    This highly qualified expert has over 25 years of experience in the strategic marketing industry. She earned her BS in marketing from Providence College before going on to earn her MBA with a concentration in finance from the University of North Carolina-Chapel Hill. She is very active in her field as a member of the Consumer Banking Association, is a member of the board of directors for Wonderfund, and is a member of the marketing committee and chief marketing officer for the executive summit for Gartner, Inc. She has held several roles throughout her career including serving as the director of marketing at Circles, Inc., Welch Foods, Inc., and Liberty Mutal Insurance. During her tenure at Liberty mutual insurance, she also served as the vice president and manager of marketing as well as the vice president and senior manager of customer advocacy. She went on to be the chief marketing officer and customer officer at Rockland Trust Bank. Currently, this expert is the principal and senior consultant at a marketing consulting firm in Massachusetts.

    Principal and Senior Consultant, A marketing consultancy in MA

    Master of Business Administration (MBA), University of North Carolina-Chapel Hill

    North Easton,

    Massachusetts

What Can a Marketing Expert Witness Opine On?

FAQs for Marketing Expert Witnesses

What is a marketing expert witness?

A marketing expert witness is a qualified marketing professional who provides specialized opinions in legal cases. They assist by reviewing records, analyzing campaigns, testifying, and clarifying complex marketing issues.

What types of cases may benefit from the insight of a marketing expert witness?

A marketing expert witness supports cases involving false advertising, trademark disputes, consumer confusion, deceptive marketing, unfair competition, branding, and digital marketing practices.

How can a marketing expert witness assist in evaluating brand confusion claims?

A marketing expert witness evaluates brand confusion claims by analyzing consumer perception, market data, and branding elements to determine if one brand misleads or dilutes another.

What qualifications should a marketing expert witness have for Lanham Act disputes?

A marketing expert witness for Lanham Act disputes should have advanced marketing education, litigation experience, and a proven track record analyzing consumer perception and advertising claims.

How does a marketing expert witness quantify consumer perception in litigation?

A marketing expert witness quantifies consumer perception in litigation using surveys, statistical analysis, market research data, and controlled tests to measure attitudes and confusion.

What is Expert Institute’s process for selecting marketing expert witnesses?

Expert Institute delivers a tailored approach to connect you with top-tier experts. We identify actively practicing professionals who meet your exact criteria for specialty, experience, litigation background, fee structure, credentials, location, and more.

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