Advertising Expert Witnesses

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Advertising expert witnesses practice in a variety of fields, including marketing, public relations, media buying, digital advertising, and brand management. Some of the most common specialties among advertising expert witnesses also include consumer behavior, market research, copyright infringement in advertising, false advertising claims, and social media advertising. They can opine on the effects of misleading advertisements, trademark disputes, unfair competition, the effectiveness of ad campaigns, and ethical issues in advertising.

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Jessie Chase StricchiolaView profile

ID: 19498

Ms. Jessie Chase Stricchiola

Ms. Jessie C. Stricchiola has over 23 years of experience in Digital Marketing, Search Engine Optimization, and Click Validity Analysis. She earned her BA from Smith College. Formerly, this expert served as a Director of Online Marketing at Chase Law Group and as a Click Measurement Consultant at Urchin Software. She has also been a Search Platform Click Validity Consultant at Microsoft...

Online Marketing and SEO Expert Witness | ColoradoView profile


Online Marketing and SEO Expert Witness | Colorado

This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving...

Eric Thomas Bradlow, PhDView profile

ID: 307332

Prof. Eric Thomas Bradlow, PhD

Professor Eric Thomas Bradlow has 30 years of experience in Applied Statistics and Marketing Research. He earned his BS in Mathematics and Economics from the University of Pennsylvania, and his MA and PhD in Statistics from Harvard University. Currently, this expert is the K.P. Chao Professor of Marketing, Statistics, Education and Economics, the Chair of the Wharton Marketing Department, and the...

Search Engine Optimization (SEO) and Pay Per Click Expert Witness | CaliforniaView profile


Search Engine Optimization (SEO) and Pay Per Click Expert Witness | California

For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.

Sarah Melissa ButlerView profile

ID: 3277112

Ms. Sarah Melissa Butler

Ms. Sarah Butler has 24 years of experience in Market Research and Statistical Analysis. She earned her BA in History and Sociology from Wellesley College and her MA in Sociology from Temple University. Formerly, this expert served as an Adjunct Professor at Temple University and as a Consultant at Integrated Marketing Associates. Currently, this expert is a Managing Director at National Economic...

Advertising Expert Witness | CaliforniaView profile


Advertising Expert Witness | California

This highly qualified expert has over twenty years of experience in strategy and brand management. She earned her BS in business administration from Fundaçao Getulio Vargas in Sao Paulo, Brazil and her MBA from Harvard Graduate School of Business. She has previously served as CMO for Arbonne International, SVP and CMO for Isagenix International, and as the founder and CEO of Pozzani and...


Edward M. StocktonView profile

ID: 6135728

Mr. Edward M. Stockton

Mr. Ted Stockton has 26 years of experience in the field of Applied Econometrics. He earned his BA in Economics from Western Michigan University and his MS in Agricultural and Resource Economics from the University of Arizona. Since 1998, this expert has served as the Vice President of Economics Services at The Fontana Group Inc.

Telecommunications, IT, & Advertising Technology Expert Witness | WashingtonView profile


Telecommunications, IT, & Advertising Technology Expert Witness | Washington

This highly qualified expert has extensive experience in the areas of telecommunications, advertising technology, IT, and computer software. He earned his BS in mathematics and systems science from UCLA and completed graduate work in electrical engineering and statistics at Loyola Marymount University in Los Angeles. He currently holds 10 patents involving human-computer design. He is active in...

Tom FerrariView profile

ID: 65737

Mr. Tom Ferrari

This highly qualified expert has over 30 years of experience in marketing, sales, and distribution. He has an extensive and successful background in building materials, roofing, and capital equipment sales. In addition, he has closed multi-million deals with major retailers and commercial suppliers including Walmart, Home Depot, Lowes, and Sherwin Williams.

Josh WiesmanView profile

ID: 10123

Prof. Josh Wiesman

This expert has been involved with children’s product development for over 17 years, focusing on consumer products and medical devices. He has over 20 patents issued for various products and has generated over $400 million in retail sales through his patents and products. He recently designed a baby lounger with safety in mind, utilizing features aimed at reducing the risk of SIDS. Formerly, he...

Terrance CookView profile

ID: 12026

Mr. Terrance Cook

This highly qualified legal marketing expert has over 15 years of experience in his field. He earned his BS in business administration and marketing from the University of Louisville. He is very active as a member of the Legal Marketing Association and he is the founding member and past president of the Kentucky chapter. Formerly, he has held many roles for multiple law firms including business...

Jill HuseView profile

ID: 16418

Ms. Jill Huse

This highly qualified legal marketing expert earned her BS in communications and public relations from Illinois State University and a MPS in law firm management from George Washington University. She is a very active member of the Legal Marketing Association as the current president-elect and member of the international board of directors. In addition, she served as the past president of the...

Bruce LifkaView profile

ID: 18690

Mr. Bruce Lifka

This expert earned his BS in Economics and Marketing at Fordham University and his MBA with a focus on Marketing at the University of Chicago. Thereafter, he joined Whitehall-Robins Healthcare, leading marketing efforts and account development in the analgesic and cough suppressant categories. He then joined Pharmacia, where he was responsible for marketing major consumer product lines including...

Simon Warwick SmithView profile

ID: 18991

Mr. Simon Warwick Smith

This book publicity and marketing expert has over 20 years of experience in the field. He earned his BS from the Australian National University and his MS in Psychology from John F. Kennedy University. Formerly, this expert served as a Business Analyst at International Computers LTD, as a Senior Analyst at Australian Minerals Economics, as a Project Manager at Pacific Bell Directory, as a...

William CarrollView profile

ID: 19503

Dr. William Carroll

This expert has over two decades of experience in the hospitality industry. He earned his MS in Labor Studies from the University of Massachusetts and went on to complete his PhD in Economics at Pennsylvania State University. As a member of the Travel Industry Association and Hotel Sales and Marketing International, he is active in his field and is a recognized leader in the hotel marketing...

Richard CharneyView profile

ID: 21216

Mr. Richard Charney

This expert has a wealth of experience in the retail, manufacturing, and distribution of pet products and specifically pet food. He previously served as General Manager of Pet Direct USA before joining Almo Nature USA as their National Sales Manager. He is currently the principal of a consumer products sales and marketing consultancy while also serving as the distribution manager of a pet...

Dennis BurroughsView profile

ID: 22143

Mr. Dennis Burroughs

This expert is a 45+ year veteran of Baldor Electric Company, having held the executive level position of maintenance and facilities manager for 10 years. Previously, he was production supervisor on various lines throughout the plant. He has been called on to travel overseas to investigate product failures and instituted an assembly line for major repairs on over 100 units. This expert has owned...

Robert ChandlerView profile

ID: 23059

Mr. Robert Chandler

This expert has over twenty of experience in industrial engineering, operations and maintenance. He earned his BS from Jackson State University and began his career as an Electrical Maintenance Engineer with Chevron. Eventually, he became a Maintenance Supervisor at Oscar Mayer Foods and a Plant Engineer at Unilever Bestfoods. For roughly 13 years, he serves as a Senior Engineer at a canine and...

Sam Van VactorView profile

ID: 23159

Dr. Sam Van Vactor

This highly qualified expert earned his BS in economics from the University of Oregon, his MA in economics from the University of Washington and PhD from Cambridge University. He previously served as an instructor of economics at the University of Maryland and as an international economist at the US Treasury Department. He then went on to serve as a senior economist at the International Energy...

Peter BerenView profile

ID: 23484

Mr. Peter Beren

This book publishing and publicity expert has over 35 years of experience in the field. He earned his BA in English literature at Tufts University. This expert holds memberships in the Association of Authors Representatives and the Independent Book Publishers Association. He has published two books, including The Writers Legal Companion. Formerly, this expert served as the Executive Editor at...

Advertising Expert Witness FAQs

What is the role of an advertising expert witness?

An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.

What types of cases might require an advertising expert witness?

Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.

Can an advertising expert witness help with digital marketing disputes?

Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.

Are there subspecialties within the field of advertising that an expert witness might focus on?

Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.

How can an advertising expert witness assist in a case involving false product claims?

An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.

How does Expert Institute select its Advertising expert witnesses?

Expert Institute offers a personalized approach to help you find the highest quality experts. We source actively-practicing professionals who match all your requirements for specialty areas, work experience, litigation history, fee range, certifications, location, and more.

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