Marketing Expert Witnesses in Massachusetts

This expert has been practicing advanced business analytics for over 20 years. He holds a Ph.D. in Business and has extensive industry experience in quantitative risk assessment and marketing analytics. He has been published in refereed journals such as the "Journal of Database Marketing", "Risk Management Journal" and "Marketing Intelligence and Planning", while he has presented on predictive analytics at conferences hosted by the Risk and Insurance Management Society, Global Risk Forum and International Business Research Conference among others. Included in this expert's core competencies are insurance claim analysis, shareholder litigation (SCA) modeling and analysis, exploratory data and text mining, "big data" manipulation and analysis, and multisource analytics and data amalgamation. Currently the Founder and Principal of his own predictive analytics and data mining consulting firm, he is also an Associate Professor of the Practice of Administrative Sciences at a major university, where he serves as the Director of the MS Program in Risk Management. This expert has authored three books on database analytics and risk assessment, as well as many white papers for various industries.

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on topics in marketing analytics, including various book chapters and articles. Formerly, he has served as a manager of consumer packaged goods for Proctor & Gamble and then Kraft Foods and as the manager of marketing consulting at A.T. Kearney. Additionally, he has held roles as managing director of brand valuation and strategy and media and analytics at Mindshare, Pathway OMG, and Mediavest. Currently, this expert is the principal and founder of a marketing and brand valuation consultancy.

This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in developing marketing strategies. He has held executive positions with companies in industries ranging from energy to pharmaceuticals and currently serves as the president of two consulting firms with a focus on business consulting and litigation support.