Food Marketing & Consumer Behavior Expert Witness | Pennsylvania

Expert Qualifications

This marketing expert has extensive experience in food marketing, marketing research, and consumer behavior. He graduated summa cum laude from the University of Pennsylvania with his BA in cultural anthropology and his BS in economics before earning both his MA and PhD in marketing from Yale University. He is a member of the Society for Consumer Psychology and has held positions such as board director of the Student Federal Credit Union at the University of Pennsylvania and marketing consultant at ZS Associates. This expert is also involved in his field as an author of several peer-reviewed publications and as a speaker at multiple industry conferences throughout his career. He has previously served as a consultant for major companies such as Pepsi and is currently an assistant professor in food marketing at a business school in Pennsylvania.

Bio Snapshot

Location: PA

BA, Cultural Anthropology, University of Pennsylvania

BS, Economics, University of Pennsylvania

MA, Marketing, Yale University

PhD, Marketing, Yale University

Member, Society for Consumer Psychology

Member, Society for Judgment and Decision Making

Member, Association for Consumer Research

Member, Society for Personality and Social Psychology

Member, Association for Psychological Science

Former, Board Director, Student Federal Credit Union, University of Pennsylvania

Former, Marketing Consultant, ZS Associates

Current, Assistant Professor, Food Marketing, a business school in PA

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