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Joe O'Neill
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Joe is an Associate Director of Marketing at The Expert Institute. His experience before joining The Expert Institute includes positions in online journalism, medical device marketing, and nonprofit communications.Articles by Joe O'Neill
Marketing Expert Evaluates Breach of Contract in Long-Term Customer Loyalty Program
A tobacco company from Michigan operated a customer service rewards program for 16 years. Under the terms of the program, the company urged consumers to purchase cigarettes, to save certificates included in packages of the cigarettes, and ultimately, to redeem…
Posted on inForensic Accounting Expert Discusses Alleged Violation of Capper-Volstead Act
This case involves an agricultural cooperative that was operating under the Capper-Volstead Act which permits producers to market their products jointly. This particular co-op generated a large amount of money, a significant percentage of which was considered non-patronage income. The…
Posted on inWoman Requires Colectomy After Botched Treatment of Polyp
This case involves an elderly woman who underwent a polypectomy. There was a target sign seen with deep cautery effect, and a decision was made to place several hemostatic clips. The patient was discharged the same day with no imaging…
Posted on inCruise Ship Employee Suffers Work-Related Injury Due to Unsafe Conditions
This case involves a man who was employed as a chef in the galley of a large cruise ship. In the course of his employment, the man needed to reach for canned foods that were located on a high shelf…
Posted on inFamily Medicine Experts Opine on Delayed Recognition of Cardiovascular Emergency
This case involves a female patient who presented to her family medicine doctor with complaints of generalized, flu-like symptoms. The patient did not have any chest pain, nausea, or other gastrointestinal symptoms. The patient was diagnosed with a viral syndrome…
Posted on inMedical Clinic is Accused of Defamation After Comment Disparaging Competition
In this defamation case, a doctor published a statement slamming his competition. It was alleged that as a result of the defamation, referrals decreased for the doctor who was the target of the negative statement. The case required an expert…
Posted on inLandscaper is Electrocuted by High-Voltage Line During Tree Trimming
AÂ tree trimmer was hired by a contractor to a public electrical utility company to clear branches from power lines. At the time of the clearing, the utility company did not close out the power lines, and the tree trimmer was…
Posted on inBotched Heart Valve Repair Procedure Leads to Patient Death
This case involves a middle-aged female patient who underwent a mitrial valve repair and replacement surgery. The surgery was conducted without incident, however shortly after the patient’s recovery began she began suffering from mitral stenosis, which was later attributed to…
Posted on inDentistry Expert Discusses Delayed Diagnosis of Oral Cancer Recurrence
This case involves a female patient who had been under the care of the same dentist for several years, with whom she consistently kept twice-yearly appointments. The woman had suffered from oral cancer which had been successfully treated one year…
Posted on inConstruction Worker is Injured After Falling Through Unprotected Hole at Job Site
This case involves a carpenter who was severely injured on a construction site. At the time of the incident in question, the man was working on a large housing development and was working on the second floor of one of…
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