This case involves a man who suffered extensive injuries after test driving an ATV. On the date of the incident in question, the man had arrived at the ATV dealership intending to purchase an ATV for use on his cattle ranch. The man had never driven an ATV before, yet he was allowed to test drive several ATVs on the dealership’s dirt test track. At some point, the salesperson pressured the man into test driving a much more powerful model of ATV, urging him to drive aggressively to demonstrate the vehicle’s capabilities. During the test drive, the man took a turn too aggressively, causing the ATV to roll. The Plaintiff suffered serious, life-changing injuries in the accident, and will require a lifetime of ongoing care.