Dr. Dominique Hanssens, PhD

Dr. Dominique Hanssens, PhD

Senior Advisor, Cornerstone Research (Los Angeles, CA)

Other, University of Antwerp

Dr. Dominique M. Hanssens has specialized experience in the fields of Management and Marketing. They earned their MS in Management and PhD in Management from Purdue University. Previously, they held roles as the Executive Director of the Marketing Science Institute and as the Faculty Director of the Global Executive MBA Program for the Americas and the Morrison Center for Marketing and Data Analytics at the UCLA Anderson School of Management. Currently, they work as a Senior Advisor with Cornerstone Research and as a Distinguished Research Professor of Marketing at the UCLA Anderson School of Management.

d*********@******.ucla

(310) ***-****

Los Angeles, California

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Radar Metrics At A Glance

Expert Witness Activity

99

Plaintiff Cases

16

Defense Cases

77

Expert Challenges

56

Deposition Transcripts

21

Publications

116

Media & News

656

Social Media Mentions

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Expert Witness Activity

Radar found 99 records

Case Name

Role

Filed Date

Intuit, Inc. v. H&R Block, Inc., et al.

Expert Witness

2024-01-15

John Kevranian, et al. v. Google, LLC

Expert Witness

2021-03-26

Epic Games, Inc. v. Apple, Inc., et al.

Expert Witness

2020-08-13

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Litigation Analytics

Retained By

Defense

Plaintiff

83%17%

Activity over time

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25

50

75

100

2000

0

2002

0

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0

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0

2008

0

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Activity by state

Map of USA

Case Outcome

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25

50

75

100

Education

Institution

Degree Type

University of Antwerp

Other

Purdue University

Master of Science

Purdue University

Doctor of Philosophy

Work History

Title

Employer

Senior Advisor

Cornerstone Research (Los Angeles, CA)

Distinguished Research Professor of Marketing

UCLA Anderson School of Management (Los Angeles, CA)

Bud Knapp Professor of Marketing

UCLA Anderson School of Management (Los Angeles, CA)

Publications

Radar found 116 records

Title

Type

The Impact of Advertising On a Company’s Stock Price Conditions for Positive, Neutral, Negative, And Reverse Effects

Journal Article

Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses

Journal Article

Financial returns to corporate brand extensions: does typicality matter?

Journal Article

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Media & News

Radar found 656 records

Title

Description

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Depositions & Transcripts

Radar found 21 records

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