Lanham Act Expert Witnesses

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Lanham Act expert witnesses practice in a variety of fields, including trademark law, unfair competition, marketing, and consumer surveys. Some of the most common specialties include likelihood of confusion analysis, secondary meaning, false advertising, and brand valuation. They can opine on the effects of misleading claims, trademark infringement, and competitive marketplace harm.

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Average Lanham Act Expert Witnesses Court Fees

Review Fee

Deposition Fee

Court Fee

  • Review Fee $675/hr
    Deposition Fee $675/hr
    Court Fee $675/hr

    This highly-qualified expert earned his JD from the University of Michigan and has focused his career around trademark and intellectual property law. Formerly, this expert has a number of years of experience as a visiting assistant professor at the University of Cincinnati and the University of California, Hastings. He has additional experience as an assistant professor and associate professor at the Northern Kentucky University, before serving as a professor of intellectual property law at the University of San Francisco. Here, he was the director of the center for the empirical study of trademark law and the institute for IP and technology law. Currently, this expert is a professor of intellectual property law, business, marketing and advertising at a university in California, where he is also the director of the center for the empirical study of consumer perceptions. This expert additionally serves as a consultant on trademark and patent infringement matters with two private consulting groups.

    Consultant, Two Private Consulting Groups

    Juris Doctor (JD), University of Michigan

    San Francisco,

    California

    View profile

What Can a Lanham Act Expert Witness Opine On?

Trademark Registration

Securing legal protection for trademarks.

Trademark Infringement Analysis

Evaluating potential violations of trademark rights.

Cease and Desist Letters

Notifying parties to stop infringing actions.

Trademark Opposition Proceedings

Challenging a trademark application before registration.

Trademark Cancellation Actions

Seeking to annul an existing trademark registration.

Litigation Support

Assisting in legal disputes involving trademarks.

FAQs for Lanham Act Expert Witnesses

What is the role of a lanham act expert witness?

A Lanham Act expert witness is a trademark and unfair competition specialist who explains legal and industry standards. They assist by reviewing records, analyzing confusion or dilution, and testifying to clarify complex branding issues.

In what case types can a Lanham Act expert witness provide beneficial insights?

A Lanham Act expert witness provides insights in trademark infringement, false advertising, unfair competition, trade dress, brand confusion, and deceptive marketing cases.

How should counsel evaluate the qualifications of a Lanham Act expert witness?

Counsel should evaluate a Lanham Act expert witness by reviewing their trademark litigation experience, survey expertise, publications, prior testimony, and Daubert challenge history.

How can a Lanham Act expert witness quantify consumer confusion or deception?

A Lanham Act expert witness quantifies consumer confusion or deception using surveys, statistical analysis, sales data, and market research tied to the allegedly misleading use.

What methodologies does a Lanham Act expert witness use to assess damages?

A Lanham Act expert witness assesses damages using consumer surveys, sales and profit analyses, market data, and econometric models to quantify lost sales and harm.

What is Expert Institute’s process for selecting lanham act expert witnesses?

Expert Institute delivers a tailored approach to connect you with top-tier experts. We identify actively practicing professionals who meet your exact criteria for specialty, experience, litigation background, fee structure, credentials, location, and more.

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