This case involves a man who attended a large music festival. While the man was at the music festival, he became drunk and briefly exposed himself as a videographer was capturing a panoramic shot of the event. The camera belonged to a band that was documenting their tour. Following the music festival, the band published the video to their website and it became viral. The shot of the man exposing himself was included in the video without his permission and did not blur out his face. A former colleague of the man posted a comment on the video including the man’s name. Because of this comment, the video in question would appear on the first page of results whenever a Google search of the man’s name was performed. The man subsequently lost his job because his employer became aware of his inappropriate conduct. An expert in search engine optimization and data analytics was sought to approximate the number of views the video had based on the number of times the man’s name has been searched since the video was posted and calculate the damages as a result of those views.