This case involves a woman who had degrees in communications, business and psychology. The woman founded a banking education company that provided services on-line and in person to the banking industry. The woman had published many articles in banking industry journals, did banking industry conferences all over the world, and was widely quoted in newspapers and magazines. An information services company later purchased the woman’s company in an attempt to bolster social media optimization efforts. The woman remained employed with her original company as an executive. The woman created a profile with a well-known business-oriented social networking site on the Internet. The woman used her profile as a sales and marketing tool for her company. The account agreement between the woman and the social networking site stated that the woman was the sole owner of the account. The woman was eventually fired by the company and the company changed the password to her social networking account, and locked her out of the account. The company got exclusive control of the account. The company changed the woman’s profile to reflect the name, picture, education, and experience of another woman who had been appointed as the interim CEO of the company. The URL of the account still showed that it was in the woman’s name. The woman sued the company for unauthorized use of her name.