Aggressive Marketing by Pharmaceutical Company Leads to Birth Defects

ByJoseph O'Neill

Updated on

Aggressive Marketing by Pharmaceutical Company Leads to Birth Defects

Case Overview

This case involves multiple mothers who were prescribed a popular antidepressant by their respective physicians while pregnant. Neither the patients’ perinatology physicians nor the drug labels on the medication adequately warned the patients of the teratogenic nature of the drug, despite well-documented cases of the antidepressant in question causing birth defects. As a result of the mothers taking this drug, they gave birth to infants with a myriad of congenital defects, including hypospadia. It is believed that the company intentionally marketed the drugs to young woman, spending upwards of $100 million per year advertising this drug to women of childbearing potential.

About the author

Joseph O'Neill

Joseph O'Neill

Joe has extensive experience in online journalism and technical writing across a range of legal topics, including personal injury, meidcal malpractice, mass torts, consumer litigation, commercial litigation, and more. Joe spent close to six years working at Expert Institute, finishing up his role here as Director of Marketing. He has considerable knowledge across an array of legal topics pertaining to expert witnesses. Currently, Joe servces as Owner and Demand Generation Consultant at LightSail Consulting.

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