Warning Label Expert Witnesses

This expert researches how people access and respond to safety and health risk information, examining the effectiveness of consumer product and industrial equipment warnings. He earned his Bachelor's degree in Mass Communication from Kansas State University and both his Master's and doctoral degrees in Communication Studies from the University of Kansas. He has published his scholarly findings on the effectiveness of product warning labels and the communication of risk. He currently serves as a full professor of Communication at a prominent Texas university.

This expert has over 40 years experience in communication messages and interpretation. He currently conducts research concerned with the interpersonal tactics and message strategies that individuals use in the context of problematic social interactions. He also specializes in communicative intention and the adequacy/inadequacy of messages. This includes the question of how people are most likely to interpret messages in particular warning labels, advertising, contracts, instructions, waivers, and so forth. He has been recognized by the field as being among the "Top 1%" of the discipline's scholars in research productivity during the 1980's and 1990's. He has been an associate editor for several journals and has held several offices within the National Communication Association and Western States Communication Association. He has taught both graduate and undergraduate level courses concerned with interpersonal communication, language, message strategies, and empirical research methods.

This human factors and ergonomics expert has 20+ years of experience analyzing human performance and behavior. He specializes in warnings and risk perception, product safety, vehicle collisions, pedestrian falls, and related areas. The expert earned his Master's and his Ph.D. in Psychology and Ergonomics from North Carolina State University. He is Board Certified in Professional Ergonomics and is a member of several industry associations, including the American Society of Safety Engineers, the Human Factors and Ergonomics Society, and the Illuminating Engineering Society.