This case involves a defendant company that designed and manufactured large-scale retail sporting goods, such as goal posts. The plaintiff was a big box retailer that had a long-standing relationship with the defendant as a vendor of its products. The plaintiff vendor alleged that the defendants engaged in unfair trade practices, breach of contract, and intentional and fraudulent conduct in order to increase profit per sale. The plaintiff retail vendor alleged that the defendant manufacturer abused the partnership by fraudulently misleading the vendor by freezing out the vendor from other retailers causing millions of dollars in damages. An expert in supply chain management and retail sourcing was sough to review the case and discuss whether the defendant violated industry practices.