This case involves alleged competitive damages suffered by an IT provider that implemented a cloud-based solution for public sector entities. The IT provider successfully completed a large project that was one of the first implementations of this type of solution. A competitor, another IT firm, presented information to the potential clients about their previous project experience alluding to the fact that they were a prime contractor having a direct relationship with the client and thereby misrepresenting their ability to satisfy proposal qualification requirements. It was alleged that the competitor’s misrepresentations have created customer and business partner confusion and given them an improper competitive advantage.
Question(s) For Expert Witness
1. Please describe your experience/knowledge in the public sector enterprise software industry, specifically your familiarity with how clients and projects in this field are identified and how RFPs are created.
2. Have you ever opined on damages in a case involving unfair competition between government contractors?
Expert Witness Response E-074143
I have worked on similar cases that involved false advertising. One involved a provider of internet-based legal services that sued a competitor that marketed a specific service as free that in reality was not (it required a state registration fee). By claiming it was free, we had to prove that the competitor was taking business away from the company. I developed a damage model to determine how much business they were losing, which involved examining how much follow-up business the company had been receiving. I also calculated damages due to false advertising for a hospital product in a different case. For this case, I would look at the rate that this company was winning bids, the rate of continuing business, and the growth/decline in their business since the competitor started falsely marketing themselves. Another aspect that must be addressed is the sales process of their competitor.
About the author
Victoria Negron
Victoria Negron has extensive experience in journalism and thought leadership in the legal space, with a background crafting content, whitepapers, webinars, and current event articles pertaining to the role of expert witnesses in complex litigation matters. She is a skilled professional specializing in B2B product marketing and content marketing. Currently, she serves as an Enterprise Product Marketing Manager at Postman, and previously held the position of Technical Product Marketing Manager at Palantir Technologies, where she developed her skills in launch strategies, go-to-market strategy, and competitive analysis.
Her expertise in content marketing was further refined during her tenure at the Expert Institute, where she progressed from a Marketing Writer to Senior Content Marketing Manager, and eventually to Associate Director of Content & Product Marketing. In these roles, she honed her abilities in digital marketing, SEO, content strategy, and thought leadership.
Educationally, Victoria holds a Master of Business Administration from the University of Florida - Warrington College of Business and a Bachelor of Arts in Literature, Art, and Hispanic Studies from Hamilton College. Her diverse educational background and professional experience have equipped her with a robust skill set in product marketing, content development, and strategic marketing initiatives.
