This case involves a well-known author who had written and published numerous murder mystery novels. An editor of mystery anthologies entered into a publishing agreement with a publishing company, based in Idaho, to publish 12 original mystery stories in a mystery anthology. The well-known author and the editor had a series of talks about the author contributing to the anthology. The author agreed to write a story for the anthology and submitted a 107-page draft to the editor and after changes were made later, he submitted the final draft to the editor. The “sell sheet” that was submitted to book buyers contained the author’s name prominently displayed in bold letters on the book cover and also used the title of the author’s short story as the title of the book. The “sell sheets” implied that the author had written all the short stories in the anthology. The anthology did not contain 12 stories but only contained 5 short stories, including the one by the author. The author claimed that the book was being marketed contrary to his agreement with the editor and the publishing company and also claimed that the editor and the publishing company made it seem like the book was the author’s next stand-alone mystery novel. The author brought a lawsuit against the publishing company claiming that the typography of the 5-story book cover was misleading and that publication of the book was contrary to the publishing contract. Expert witnesses with specializations in crisis management and intellectual property (IP) were sought to opine on the issue.