This case involves an online clothing company that made false and misleading claims in its advertising. The company was marketed as a luxury clothing line and used high-pressure sales tactics to draw consumers to purchase. The company had various high-resolution images of their merchandise online and pop-up testimonials speaking to the speedy delivery service. In addition, the company ran deeply discounted promotions for 5 minutes at a time and placed a large clock at the top of the webpage that commenced countdown the moment a consumer began browsing the webpage. After purchase, most of the consumers never received their clothing. Those that did only received their purchases after 2-3 months and were sent very low-quality garments that did not resemble the online images. It was alleged that the defendants participated in high-pressure, aggressive sales tactics throughout the process, manipulatively impacting the consumer’s buying decisions. An expert was sought speak to the psychology behind high-pressure sales scenarios and the consumer decision making.