This case involves marketing campaigns geared at individuals that were allegedly unsuitable for robotic surgery. The campaigns consisted of marketing through TV infomercials, mass emails, and phone calls. The information in the commercials exaggerated the benefits that were reflected in the medical literature at the time. In addition, there were no warning or cautionary statements present in any of the advertisements. It was further alleged that the marketing campaign aimed to pique the interest of patients without providing the proper information regarding the risks and dangers inherent to the procedure.