This case involves a successful online retailer of camping and outdoor equipment that hired a computer company to do a multi-year upgrade of its website. The retailer’s website was based on a comprehensive software solution made by a major computer software manufacturing corporation. The computer company entered into a contract, properly witnesses by a public notary, with the retailer to upgrade its website platform and also upgrade the search engine optimization (SEO) on its website. The computer company was supposed to add a highly-scalable, secure, high-quality enterprise search product to the website. This product would allow the retailer to have internal guided navigation on its website and would have data analytics tools that would offer the retailer a deep and detailed understanding of how users utilized the website’s features and how users navigated within the site. When the website was scheduled to be completed, the retailer found that the computer company was understaffed and could not take any steps to optimize search on the site. The retailer spent over $1 million on the upgrade but the computer company did not implement any SEO best practices for retail marketing. The new website produced many shopping cart errors and store debit card processing errors and caused the retailer to have a drop off in sales and traffic to the website. The retailer sued the computer company for breach of contract, fraud, and misrepresentation.