Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud

Case Overview

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and increase its revenue, the retailer created a two-tiered split-pricing program which offered products for sale at a credit price and a slightly lower cash price. When a consumer used their debit card to purchase, the payment processing system authorized the transaction over its credit card network, initiating the higher fee. No disclosure of any kind was given to the consumers during this practice. It was alleged that had all facts been disclosed by the retailer, no reasonable consumer would have chosen to pay the higher credit price.

Questions to the Education expert and their responses

Please briefly describe your experience with consumer purchasing behavior, specifically any experience relevant to this case.

I have a Ph.D. in marketing and have published extensively on the use of credit cards in spending. I have studied and taught consumer behavior at the undergraduate and graduate levels for 30 years. I am an expert in all types of data collection including surveys, experiments, and data analyses. I have published approximately 100 articles in the area of consumer behavior and as well as 2 books. My research on credit card use is particularly relevant in the present case.

Can you speak to the propensity of a consumer to choose higher / lower prices in scenarios such as this?

This extremely qualified expert completed his postdoctoral training in marketing at the University of Florida and has been conducting studies on marketing and consumer psychology for 21+ years. He is a fellow at the Society of Consumer Psychology, the Intercollegiate Center for Management Psychology and the European Institute for Advanced Studies in Management. He has published 55+ peer-reviewed journal articles and served in the editorial board of 5+ academic journals. He is the former director of the Strategic Marketing Management Program at Columbia University and of the Advertising Education Foundation. He chaired 12+ marketing and consumer psychology conferences and lectures both nationally and internationally. He has provided consulting services for 17+ major companies in various industries, including Adidas, Coca-Cola and Walt Disney.

About the expert

This highly qualified expert of business and marketing earned his PhD from the University of Nebraska - Lincoln. His research includes consumer decision making, compulsive buying, credit card use, and much more. He has held multiple positions in academia and the professional world relating to marketing and consumer behavior. Currently, this expert is a distinguished professor of business and marketing at a large public university in TX.

E-093330

Specialties:

Education