This international business case involves a Canadian financial services company that operated under a similar name as a short-term money lending company located in the Southern part of the United States. The lending company had a trademark in its name. Both companies operated stores with the same name that were located in Canada and the South respectively. The Canadian company eventually became a publicly traded company on the New York Stock Exchange (NYSE) and US information distribution brought their marketing and branding across international borders. The lending company brought a lawsuit alleging that the Canadian company had violated their trademark in their name. The lending company sought to introduce evidence of screenshots showing location-based Internet search results that would cause customer confusion about the two companies.