Broadcasting Company Allegedly Responsible For Drop In Advertising Profits

    Technical Broadcasting / Journalism Expert This case involves a television production company that entered into a contract with a broadcasting company. The broadcasting company sold the production company access to a channel and advertisers engaged the channel. Over time, the channel lost viewers because of poor picture quality. Because of the poor signal quality, the production company lost viewers and the number of advertisers buying airtime dwindled. It was suspected that the broadcasting company added subchannels to the channel in question reducing the number of bites transmitted. An expert in the technical aspects of broadcast television was sought to construct a timeline of the broadcasting company’s manipulation of the channels and determine whether the production company should have been extricated from the contract.

    Question(s) For Expert Witness

    • 1. Please briefly describe your work with broadcast television.
    • 2. Have you ever reviewed a similar case involving diminishing picture quality? If so, please briefly describe.

    Expert Witness Response E-084037

    I am currently serving as a broadcast development engineer at a major cable station. I have been a broadcast engineer for 28 years now and also have four years as a satellite communications, operations, and maintenance engineer. I would like to see how I could help with this case, as I am familiar with the technical factors at play in the matter.

    Expert Bio:

    This engineer has been working in the television field for more than 25 years, specializing in video integration and troubleshooting analog, digital, and HD TV systems. He has worked in various positions over the years, from lighting, to cameras, to remote production, to maintenance, integration, system upgrades, and management.

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