Marketing Events Coordinator

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  • Milwaukee
  • Full-time
  • Marketing

Company Description

At Expert Institute, we’re building the smarter future of legal technology. Through our cloud-based expert service platform, Expert iQ, we empower attorneys with the expertise they need to win.

We’re proud to call some of the nation’s most prominent law firms as clients. Together with our network of over 3 million subject-matter experts, we’ve had a hand in securing over $20 billion in recovered value while working across recent civil rights, Big Tech, and major league sports-related litigation.

We’re making this all happen through a SaaS-enabled model: our team is the fuel helping the expert engine run. We’re a team of researchers, medical doctors, client advocates, business development leaders, and technologists. As we roll out new Expert iQ features, expand our client base, and onboard new experts, we’re always looking for growth-minded individuals to join the team.

Job Description

This role will be responsible for planning, coordinating, and scaling all aspects of our trade shows (in-person and virtual), events, and partnerships strategy. You will be a part of the marketing team, report to the Senior Vice President of Marketing, work closely with senior members of our Sales Team, and company stakeholders. 

You are able to work seamlessly with marketing and sales leaders to produce meaningful campaigns that align with broader business goals. Most importantly, you enjoy making your ideas reality in a fast-paced environment where your work can have a direct impact on the company as a whole.

The Marketing Events Coordinator reports to the SVP of Marketing and will work closely with other members of the marketing team to design and maintain both internal and external campaigns.

  • Coordinate negotiations of sponsorship contracts, booth / exhibit space, organize shipments of tradeshow booth and marketing materials

  • Adhere to annual conference budget, and track all expenses 

  • Manage event calendar and coordinate with internal teams (Marketing, Sales, and Customer Success) to ensure timely preparation ahead of each event / business trip

  • Sometimes travel to and support onsite execution and management of key events, including show set-up and take-down

  • Assist with organizing email campaigns ahead of events / business trips based on attendee lists / CRM data

  • Analyze event ROI by properly attributing revenue back to event campaigns and sales opportunities

Qualifications

  • 1-3 years of experience in trade show / event coordination

  • Bachelor’s degree in communications, marketing, or a related field 

  • Must be highly organized, strategic planner, and maintain extreme attention to detail

  • Strong interpersonal skills and ability to communicate at a high level with both internal and external members

  • Salesforce (or comparable CRM) experience preferred 

  • Proficient Excel skills a big plus

  • Experience making data-driven decisions using analytics, campaign reports and dashboards preferred 

  • Ability to work independently and own projects through completion

Additional Information

All your information will be kept confidential according to EEO guidelines.