Marketing Writer

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  • Milwaukee
  • Full-time
  • Marketing

Company Description

At Expert Institute, we’re building the smarter future of legal technology. Through our cloud-based expert service platform, Expert iQ, we empower attorneys with the expertise they need to win. 

We’re proud to call some of the nation’s most prominent law firms as clients. Together with our network of over 3 million subject-matter experts, we’ve had a hand in securing over $20 billion in recovered value while working across recent civil rights, Big Tech, and major league sports-related litigation.

We’re making this all happen through a SaaS-enabled model: our team is the fuel helping the expert engine run. We’re a team of researchers, medical doctors, client advocates, business development leaders, and technologists. As we roll out new Expert iQ features, expand our client base, and onboard new experts, we’re always looking for growth-minded individuals to join the team.

Job Description

ABOUT YOU

You are a writer who wants to make your mark on an established legal technology company. While you always take a data-first approach to developing content, you also have a deep creative streak, looking for ways to leverage innovative marketing tactics to drive engagement. Most importantly, you enjoy making your ideas a reality in a fast-paced environment.

WHAT YOU WILL DO

We are looking for a Marketing Writer who will make a significant impact on the company’s digital marketing and business development efforts as we continue to expand on a national scale.

The Marketing Writer will report to the Associate Director of Brand and Content and work closely with other members of the team to design and execute internal and external campaigns.

  • Write brand-consistent and engaging copy for our  emails, marketing collateral, digital advertisements, and other advertorial content

  • Edit and prepare blog articles, case studies, and white papers for publication on our website

  • Craft posts for our social media channels

  • Collaborate in the development of sales presentations, marketing decks, landing pages, and other content that targets prospective customers

  • Maintain and update existing marketing materials to ensure they follow brand guidelines

  • Brainstorm novel concepts for upcoming campaigns and collateral

  • Work on various marketing communications projects as needed

Qualifications

  • You have a Bachelor’s degree in English, Journalism, Communications, or a related field
  • You have internship experience or 1–2+ years of experience working in either a B2B, SaaS, or start-up environment

  • You enjoy all types of writing—from blog posts to news coverage to technical writing  

  • You have strong copy-editing skills and an opinion on the Oxford comma

  • You are familiar with effective digital marketing and sales practices

  • You’re comfortable navigating Microsoft Office and Google Docs

  • You are meticulous, creative, innovative, and organized

  • You are able to work independently and own projects through completion

  • Bonus points if you’ve used Wordpress, Trello, Slack, the Adobe Suite, and Salesforce!

Additional Information

All your information will be kept confidential according to EEO guidelines.