Professor Eric Thomas Bradlow has 30 years of experience in Applied Statistics and Marketing Research. He earned his BS in Mathematics and Economics from the University of Pennsylvania, and his MA and PhD in Statistics from Harvard University. Currently, this expert is the K.P. Chao Professor of Marketing, Statistics, Education and Economics, the Chair of the Wharton Marketing Department, and the Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania. He is also the Co-Founder and Chief Research Officer at GBK Collective.