This case involves an individual who suffered significant equity losses due to allegedly negligent capital market investment advice provided by the defendant firm. The plaintiff in Nevada initially established various securities accounts with the defendants. The plaintiff also established a discretionary, managed investment account with another firm and relied upon the defendants for investment advice and recommendations. The plaintiff consulted with the defendants and relied on their advice and investment recommendations, including development of a financial plan for which the plaintiffs paid a fee. The defendants expressed their abilities with respect to personalized investment advice and financial planning, including disclosures on various websites, as well as in written brochures. The plaintiffs relied upon the defendant’s representatives concerning its abilities, expertise, and recommendations. The defendant firm also created a customized financial plan for the plaintiff. This financial plan was based upon the defendant’s analysis of finances and other requested disclosures by the plaintiffs. Respondents requested detailed information about plaintiffs, and they complied with such requirements. Nevertheless, the plaintiffs suffered significant losses resulting from the financial crisis and market collapse. It was alleged that the defendants did not develop or recommend a strategy that would protect the plaintiff from further equity losses.